25% is right!

You were all right, Ronnie an crew own about a 25% share of breakfast.

Breakfast is fast becoming the most analyzed and dissected meal occasion of the day, with about $1 billion in annual sales hinging on the ability of leading brands to match the right products with the appropriate consumer segment. Mornings can be a tough time to make a sale, so it should come as no surprise that consumers--young and old--are likely to beg off a real hot breakfast because they are too hurried, too sleepy, not interested in what's being offered, or planning to hit the Golden Arches on their way to work or school.